Today’s modern business marketplace is a data-driven environment. Digital organisations now generate more data than they have previously done and the increased use of online digital trading platforms is generating increasing volume of valuable but underutilised data. The role of data is to empower business leaders to make decisions based on facts, trends and statistical insights. However, the challenge with so much information out there is that business leaders must be able to sift through the noise and get the right information so that they can make the best decisions about strategy and growth.

Why Data is Important

Data is at the core of nearly every business decision made and data is no longer just limited to financial reporting. Marketing departments are more focussed on market and customer segmentation data to find consumers who are ready to buy, speeding up the sale-closing process whenever possible. We believe that business executives must examine bigger trends in the market, such as changes in the cost of resources, supply chain costs and manufacturing.

We find data can also be siloed across an organisation and vary in quality and accuracy correctness so that there isn’t a single version of the truth and/or a single view of the customer.

We connect the data points within an organisation to remove data and information isolation so that the effective operational layers within your business have access to ALL the information they need to execute their roles.

Panamoure can help organisations use data more effectively and by doing so our customers are able to:

• Streamline their process of getting a product or service into the hands of their customers
• Exploit marketing opportunities presented within their data
• Use data to target new markets and new customer segments
• Better manage internal and external costs
• Develop a more data-driven “fact based” culture within their organisation

Put simply, we help organisations to Collect Data that creates Useful Information, promoting Greater Knowledge and delivering Wise Decision Making.