GenAI strategy for a professional services business

AI Solutions

Value Highlights

Panamoure was asked to create a bespoke approach to deploying GenAI technology into the client facing and operational workflows of a blue-chip communications consultancy.

What were the challenges?

The emergence of GenAI technology showcased the ability of AI to disrupt the business of content generation: a core competency of our client. The board recognised that a strategy was needed if the firm was to remain a leader in its field.

Employees were already using GenAI tooling (Chat GPT & Gemini) without any formal governance
Clients were asking for advice on GenAI usage in communications
Leading agencies were showcasing their GenAI capabilities in competitive pitches
Start-ups with a GenAI ‘go to market’ proposition were emerging
The board lacked a formal view of the impact GenAI could have on its business and were effectively ‘flying blind’
The COO was concerned that automation of tasks routinely carried out by associates would reduce the pool of talent available for promotion into managerial positions
The firm lacked a model that described the businesses capabilities in a systematic and repeatable manner

So, what did we do?

A discovery process interviewing staff at every level of the business informed the building of a bespoke capability model that described the business end-to-end
Each workflow was broken down into sub-tasks that aligned with the potential for amplification or transformation using GenAI technologies
A review of existing technologies and platforms across the business revealed the AI roadmap for existing and potential tech suppliers
A roadmap connected the AI enhanced To-Be processes with specific technology capabilities and set out the sequencing for deployment
A high-level governance model set out the initial framework required to safely deploy and govern AI across the business
Panamoure created a blueprint for deploying, monitoring and advancing MS Copilot across the business
A detailed business case set out the investment needed across the business with associated KPIs linked directly to AI enabled workflows

The project was delivered in five steps:

Results

A bespoke GenAI oriented capability model used to inform technology investment, deployment and value realisation

GenAI strategy for a professional services business

AI Solutions

Value Highlights

What were the challenges?

So, what did we do?

Results

Let’s discuss what we could achieve for your business

Let’s Talk

Richard Hamerton-Stove

Partner, Data Strategy

GenAI strategy for a professional services business​

AI Solutions

Value Highlights

What were the challenges?

So, what did we do?

Results

Let’s discuss what we could achieve for your business

Let’s Talk

Richard Hamerton-Stove

Partner, Data Strategy

GenAI strategy for a professional services business