GenAI optimised ecommerce performance for PE backed distribution group

AI Solutions

Value Highlights

Panamoure partnered with a PE PortCo to implement AI solutions for their E-Commerce platform, reducing staffing costs by 50% and product description creation time by 80%.

What were the challenges?

Manual data processing: Content collection and processing for each product category relied on manual efforts (the team utilised ChatGPT on a piecemeal basis, followed by manual uploads)
Brand consistency: Inconsistent application of brand voice and SEO best practices, raising concerns regarding brand image and online visibility
No data retention: The current approach leveraged Chat GPT without data storage capabilities, which meant restarting the process from scratch for each iteration, hindering analysis and improvement upon previous efforts
Skillsets: The client had no experience using Chat GPT in a corporate context, therefore the output was not optimised

So, what did we do?

Panamoure used a combination of a private cloud LLM (Large Language Model) solution and RPA (Robotic Process Automation) to design and automate an end-to-end process for product category descriptions for all products
Implemented an automated approach to generate SEO-optimised descriptions for all products, ensuring consistent quality and completeness across the catalogue
Maintained consistent brand voice and tone, fostering a cohesive customer experience and strengthening brand recognition
Achieved an approximate 80% reduction in product description creation time, enabling faster product launches and increased overall operational agility
Secure significant SEO improvements for product pages, driving organic traffic growth and directly translating into higher sales
Realised a 50% reduction in associated staffing costs through automation, leading to improved financial efficiency and resource allocation flexibility

Results

50% reduction in associated staffing costs enabling greater financial efficiency
80% reduction in product category description creation time
Solution delivered in less than 3 months, including training and knowledge transfer
ROI achieved in 4 months

The solution was specifically designed to reduce the need for the client to be ‘prompt engineers’. Chat GPT was then removed as the de-facto AI platform for our client.

As a second phase, we continue to support our client as they look at generative AI models to create ‘lifestyle’ imagery to sit alongside their new AI driven SEO content.