Post-acquisition due diligence to validate internet sales platform

PE backed online building products retailer

Value Highlights

Panamoure was requested by a PE fund to perform a Digital Strategy Due Diligence review on a relatively new acquisition that had not been subject to a Technology Due Diligence ahead of investment. As the business had several key competitors in the marketplace, the PE investor required a third-party Due Diligence perspective on the digital platform and the quality of the businesses.

What were the challenges?

Conversion rate numbers were “untrusted” by the fund
The management team based sales forecasts on “gut feeling”
There was a lack of understanding of the customer journey
All SEO work was done externally to the business
There was a total dependency on TrustPilot for customer feedback
The solution was already manufacturer end-of-life technology
There was no documentation from the Indian & Europe-based developers or of the organisation’s processes
There was no digital warehousing therefore the order processing was manual
Order fulfilment was heavily dependent on a third-party supplier

So, what did we do?

Quickly reviewed the application and technology stack
Interviewed Indian and European developers via video conference
Assisted the organisation in developing the digital marketing plan
Developed a roadmap for migration from the legacy platform to the portfolio company’s preferred replacement
Validated the portfolio company’s website analytics and mentored local management team to use data analytics for better marketing
Recommended a digital, “Amazon style”, warehouse management system and process for product and fulfilment management
On the back of this successful engagement, Panamoure was appointed to deliver the migration to the new digital platform

Post-acquisition due diligence to validate internet sales platform

PE backed online building products retailer

Value Highlights

What were the challenges?

So, what did we do?

Let’s discuss what we could achieve for your business

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Barry Duncan

Head of Consulting