Post-acquisition due diligence to validate

internet sales platform

PE backed online building products retailer

PE backed online building products retailer

Post-acquisition due diligence to validate

internet sales platform

Panamoure was requested by a PE fund to perform a Digital Strategy Due Diligence review on a relatively new acquisition that had not been subject to an IT Due Diligence ahead of investment. As the business had several key competitors in the marketplace, the PE investor required a third-party Due Diligence perspective on the digital platform, the quality of the business’s…

What were the challenges?

  • Conversion rate numbers were “untrusted” by the fund
  • The management team based sales forecasts on “gut feeling”
  • There was a lack of understanding of the “customer journey”
  • All SEO work was done externally to the business
  • There was a total dependency on TrustPilot for customer feedback
  • The solution was already manufacturer end-of-life technology
  • There was no documentation from the Indian & Europe-based developers
  • Neither was there documentation of the organisation’s processes
  • There was no digital warehousing so, order processing was manual
  • Order fulfilment was heavily dependent on a third-party supplier

So, what did we do?

  • Panamoure quickly reviewed the application and technology stack
  • Interviewed Indian and European developers via video conference
  • Assisted the organisation in developing the digital marketing plan
  • Developed a roadmap for migration from the legacy platform to the portfolio company’s preferred replacement
  • Validated the portfolio company’s website analytics and mentored local management team to use data analytics for better marketing
  • Recommended a digital, “Amazon style”, warehouse management system and process for product and fulfilment management
  • On the back of this successful engagement, Panamoure was appointed to deliver the migration to the new digital platform

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