The Problem
Financial services providers can redefine client service by leveraging data they have at their disposal to develop a deeper understanding of their clients and offer the right support when it’s needed most. Making this a reality is much easier than it used to be, yet most institutions have only begun to scratch the surface.
Ask yourself this question: Do you know when your clients…
…are in financial trouble?
…are looking for a new home and may need a mortgage?
…need help allocating a recent inheritance?
…have a child coming of age (who can become a new client of yours)?
The best dedicated relationship managers are quite good at anticipating needs and positioning themselves as the first call when their clients need support. But even they miss opportunities to engage and add value, and this manual, high-touch approach doesn’t scale.
So, how can you close the gap and become your clients’ go-to trusted advisor-partner?